Coke Is Most Trusted Brand

"A brand includes all the elements of a product or service from its design, ingredients and manufacture to its marketing, advertising and logo."

Interbrands, a branding agency, has realeased its study which reveals that Coca-Cola is the world's most valuable brand. Softdrink giant Coca-Cola retains its top slot (which it occupies since year 2000), and has been continuously releasing new products in the market as it hopes to woo a larger amount of market which has started to shift to healthier options such as juices and teas.

The other brands who made it to the top 5 are:

2. IBM

3. Microsoft

4. General Electric

5. Nokia

“Innovation is the bedrock of any successful company in the future. Nobody can stand still nowadays.” - Jez Frampton, CEO-Interbrands

Review: Trekpay

I want to give you an update regarding this new program in the net whereby you are being paid just by going to advertisers' sites, visit and view their articles.



I entered into Trek Pay about two weeks ago and I am very glad to see upon checking on My Account that I have already a $0.43 account balance. Must have been a small amount, but as I learn and understand more about Trek Pay, I am sure I will be able to master what they do and what they can do to bring about money in my pocket.

Here's the simple steps in order for you to enter and register into this program called Trek Pay and Earn Dollars!

1. First, you must have a Paypal Account. A Paypal Account is where your Dollar payment from the program is being creditted, so be sure that you have a Paypal Account before you register in Trek Pay.

2. Register an account at Trek Pay. There isn't registration fee so you can be sure that you wouldn't have to pay anything.

3. Start making money! Click the Browse/Search Button and view the listed links. The system will display a list of links (advertisers' sites) that you can click and visit. There are items that will only require you to visit their sites, while some will require you to visit their sites and click on ads in their sites.

Be mindful that the more you visit sites, the more credits you get.

Credits are being translated into Dollars every Tuesdays to Thursdays.

Important: You can only transfer your Dollar Credits from your Trek Pay account to your Paypal account when your dollar reaches $5.50.

I'll let you know as soon as I get something out of this program.

Starting Your Own Business

Here's a good buy to all of you who are looking for some reading materials on how to help you start your business.

GoNegosyo has launched a new book entitled, "21 Steps On How To Start Your Own Business" (by Dean Pax Lapid and Ping Sotto).

Joey Concepcion (Founding Trustee of GoNegosyo) shares that the book will help aspiring entrepreneurs to build and reinforce their level of confidence in starting their own business. He adds, "the challenge for people who want to start a business is the ‘getting started’ part. They have the fear, the so many questions on ‘how to’, and the usual questions on government red tape. This book will help you take that step and shrug of that fear".

The 21 Steps On How To Start Your Own Business is now available at various National Bookstore outlets.

Review: Blogsvertise

As I have previously noted, I will be making this blog as a chronicle to attempt to find the sure ways on how to make money using the online money-making.

Of course you can always rely on adding google adsense on your blog, however, since adsense revenues rely on clicks-per-ads appearing on your site, one must definitely look for better ways to maximize his potentials on how to make money using his blog.

There are programs that invite bloggers to do a review of advertisers and/or write articles and linking keywords to the advertisers' sites; and these programs are what I am looking for at the moment.

I have successfully started blogging for Blogsvertise and earned a couple of dollars already. But before you do register for an account, be sure that you have an existing Paypal account because Blogsvertise only pay thru Paypal (a business or premier account is of course the most preferred to use for Paypal).


You may start the Blogsvertise by clicking on the image on the left.

Once you are registered, you can enroll as many blogs as you can. It is best, of course, if your blogs have good rankings in google because the higher the page rank, the better opportunities available for you to write reviews.

The Rivalry Continues

Interesting how the two fastfood giants, Jollibee and Mc Donald's, continue to outdo one another in the hope of getting more patrons (needless to say- more patrons = more sales).

Jollibee is, of course, the undisputed leader in the fastfood industry in the Philippines. McDonald's, on the other hand, plays better in the International Market.

So good has the competition between these two that they almost cater identical food to the public, with both serving the best-selling Chicken, Spaghetti, Burgers, and Fries.



In an effort to entice children, Mc Donald's introduced the Happy Meal to the market, while Jollibee presented their Jolly Kiddie Meal. Both packages include meals, drinks, and a set of toys.

This July, Mc Donald's offers the Happy Meal with toys inspired by the movie Ice Age 3: Return of the Dinosaurs, while

Jollibee offers collectibles from the movie, Transformers 2: Revenge of the Fallen.

On a side note, Ice Age 3 and Transformers 2 conduct their own rivalry for the Box Office Hit.


Inquirer.net reports:

LOS ANGELES—Animated romp "Ice Age: Return of the Dinosaurs" shot to the top of the North American box office in its first week in theaters, but had to share the spot with "Transformers: Revenge of the Fallen," according to earnings estimates released Sunday.

The kid-friendly "Ice Age," featuring the voices of Queen Latifah and Dennis Leary as prehistoric animals who discover a lost jungle inhabited by dinosaurs, took $42.5 million in box office receipts over the three-day weekend.

That was exact same amount earned over that period by Michael Bay's "Transformers," according to box office tracker Exhibitor Relations.


No matter how far the rivalry between Jollibee and Mc Donald's goes in terms of customer service and products, one thing is for sure:

Consumer Wins.

Christmas Everyday

It's July, and we are half-way thru 2009, so to say a Merry Christmas would be a bit uncomfortable as we still have about 5 months more before the Christmas Season begins.

It is to be noted however, that Christmas Season in the Philippines begins on September 01 and ends on January when we celebrate the Three Kings. :)

Having been raised in the province, it was customary for us to attend the Simbang Gabi (the catholic mass which is held from December 16 to 24, and are usually conducted in the early morning). To complete the whole 9 days would mean that your wish would come true, as the old folks say.

During then, we look forward to hearing mass not only because we want to complete the whole 9 days but because we all know that right after we hear mass, we would be buying special bibingka (rice cake) before going home. Thus, our old folks jokingly tell us that we are just Simbang Bibingka (that we only hear mass because we want to buy bibingka afterwards).

Back then, the bibingkas were sold only during Christmas season. It is to my pleasant surprise, therefore, when I saw lately in the malls, that there are stalls and carts selling our favorite Bibingka- in and out of the Season!

One fine example is the Bibingkinitan, a cart business that sells freshly baked mini bibingkas for an affordable price.

Fell in love with the idea (and the taste) because it brings back good childhood memories in me. The delightful bibingka is at reach when we long for it.


After all, everyday must be Christams Day.

Cart Business

Perhaps the saying "Small but Terrible" would be an understatement in describing FOOD CART BUSINESS in the Philippines.

For many years now, we have seen an emergence of successful food cart businesses swarming all over the malls and various MRT stations, some of which are Waffle Time (hotdogs wrapped in waffle bread), Bibingkinitan (fresh and hot small bibingkas, a Filipino delicacy), and Sisig Hooray (delicious pork, beef, and bangus sisig, another local delicacy).

Compared to other big businesses, the capital needed to set-up and/or buy a franchise for Cart Business is much lower. Franchise Fees range from 30,000 to 300,000. Additionally, franchisors usually offer free trainings, ready-made carts, and other services for new franchisees.

Why, even big food business players, like Pizza Hut and Red Ribbon has also established their Food Carts within selected malls!

The ROI, or Return on Investment is pretty fast, according to franchisees. Well, of course, a good location and the right business to invest into play very important roles.

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Catch other valuable insights about cart business and other businees tips on the GoNegosyo website.

Online Money Making Begins

Who doesn't want money, anyway?

Let's admit it. We need and we want money. However, it must be noticed that money isn't just a ready resource that we can get anytime. We have to toil and earn it from our labor.

So in an attempt to pursue a new way of earning money, I am launching BUSINESS REVIEW, a blog that seeks to discover the sure way to do money-making online.


(image source: visual.merriam-webster.com)