"A brand includes all the elements of a product or service from its design, ingredients and manufacture to its marketing, advertising and logo."
Interbrands, a branding agency, has realeased its study which reveals that Coca-Cola is the world's most valuable brand. Softdrink giant Coca-Cola retains its top slot (which it occupies since year 2000), and has been continuously releasing new products in the market as it hopes to woo a larger amount of market which has started to shift to healthier options such as juices and teas.
The other brands who made it to the top 5 are:
2. IBM
3. Microsoft
5. Nokia
“Innovation is the bedrock of any successful company in the future. Nobody can stand still nowadays.” - Jez Frampton, CEO-Interbrands
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