The Rivalry Continues

Interesting how the two fastfood giants, Jollibee and Mc Donald's, continue to outdo one another in the hope of getting more patrons (needless to say- more patrons = more sales).

Jollibee is, of course, the undisputed leader in the fastfood industry in the Philippines. McDonald's, on the other hand, plays better in the International Market.

So good has the competition between these two that they almost cater identical food to the public, with both serving the best-selling Chicken, Spaghetti, Burgers, and Fries.



In an effort to entice children, Mc Donald's introduced the Happy Meal to the market, while Jollibee presented their Jolly Kiddie Meal. Both packages include meals, drinks, and a set of toys.

This July, Mc Donald's offers the Happy Meal with toys inspired by the movie Ice Age 3: Return of the Dinosaurs, while

Jollibee offers collectibles from the movie, Transformers 2: Revenge of the Fallen.

On a side note, Ice Age 3 and Transformers 2 conduct their own rivalry for the Box Office Hit.


Inquirer.net reports:

LOS ANGELES—Animated romp "Ice Age: Return of the Dinosaurs" shot to the top of the North American box office in its first week in theaters, but had to share the spot with "Transformers: Revenge of the Fallen," according to earnings estimates released Sunday.

The kid-friendly "Ice Age," featuring the voices of Queen Latifah and Dennis Leary as prehistoric animals who discover a lost jungle inhabited by dinosaurs, took $42.5 million in box office receipts over the three-day weekend.

That was exact same amount earned over that period by Michael Bay's "Transformers," according to box office tracker Exhibitor Relations.


No matter how far the rivalry between Jollibee and Mc Donald's goes in terms of customer service and products, one thing is for sure:

Consumer Wins.