Hype About Magnum Ice Cream In The Philippines

I still don't get it.

A few weeks ago, Facebook and Twitter was flooded with discussions about Magnum Ice Cream finally arriving in the Philippines.

ABS-CBN News reports Magnum Ice Cream was officially launched last February 2012, thanks to a collaborative effort between Unilever and RFM.

Covered with a thick layer of belgian chocolate, the vanilla ice cream bar (on stick) is available in three flavors- classic, chocolate truffles, and almond.

Now I have to admit that I am no fan of ice cream so I couldn't give an expert opinion on what makes Magnum Ice Cream different from the rest, so I decided to send an sms to my wife and asked her if she already heard about it. After 5 minutes or so, she replied that she had actually already bought two variants to try, and quoted, "ang mahal! (it's expensive!)" Needless to say, this better be good, considering that the price is (at P60- contrary to what ABS-CBN report reported that price is at P50) like double the price of a regular ice cream on stick.

On my way home, I decided to drop by at 7-11 (ABS-CBN reports that Magnum is initially offered in 7-11 outlets and supermarkets) and bought all three variants.

We were a bit disappointed, as both of us were asking, "so what's different? have you actually forgotten your name after tasting it?"

In summary, I still don't get why there is so much hype on the arrival of Magnum Ice Cream in the Philippines (or maybe just because we have a lot of foreign an local celebrity endorsers saying that it is really good). I don't find anything spectacular, or anything speciall about it-except that fact that it is so costly at P60.

Or maybe just because i'm no expert in knowing.