Hype About Magnum Ice Cream In The Philippines

I still don't get it.

A few weeks ago, Facebook and Twitter was flooded with discussions about Magnum Ice Cream finally arriving in the Philippines.

ABS-CBN News reports Magnum Ice Cream was officially launched last February 2012, thanks to a collaborative effort between Unilever and RFM.

Covered with a thick layer of belgian chocolate, the vanilla ice cream bar (on stick) is available in three flavors- classic, chocolate truffles, and almond.

Now I have to admit that I am no fan of ice cream so I couldn't give an expert opinion on what makes Magnum Ice Cream different from the rest, so I decided to send an sms to my wife and asked her if she already heard about it. After 5 minutes or so, she replied that she had actually already bought two variants to try, and quoted, "ang mahal! (it's expensive!)" Needless to say, this better be good, considering that the price is (at P60- contrary to what ABS-CBN report reported that price is at P50) like double the price of a regular ice cream on stick.

On my way home, I decided to drop by at 7-11 (ABS-CBN reports that Magnum is initially offered in 7-11 outlets and supermarkets) and bought all three variants.

We were a bit disappointed, as both of us were asking, "so what's different? have you actually forgotten your name after tasting it?"

In summary, I still don't get why there is so much hype on the arrival of Magnum Ice Cream in the Philippines (or maybe just because we have a lot of foreign an local celebrity endorsers saying that it is really good). I don't find anything spectacular, or anything speciall about it-except that fact that it is so costly at P60.

Or maybe just because i'm no expert in knowing.

Chef d' Angelo: Eat All You Can

We were on a cab going to MRT Magallanes (Mantrade) station when my wife and I agreed have lunch before riding the train. So instead of proceeding directly to the station, we asked the taxi driver to drop us off at the Alphaland Mall.

Our obvious choice would have been Teriyaki Boy (in front of Chowking), but because we have a companion who is a pizza lover, we decided to go for Chef d' Angelo.

There we found out that their Eat-All-You-Can promo is still on the run. If I'm not mistaken, this has promo has been running since early part of 2011. Cost was still P150 per head back then, but now the cost is at P175. The buffet table includes Pizza, Pasta, Salad, Soup, Rice, two sets of viands (last Saturday, the menu was Fried Fish Fillet and vegetables).

It was good for us that there were not a lot of people dining, so we didn't find it hard to line up and wait for our turn to get food in the buffet area.

Overall, the P175 is sulit (worth it). Food tastes great and there are lots of choices (3 diff pizzas, different sauce for the pasta, etc.).

Try Chef d' Angelo's Eat All You Can promo at the following stores- SM Manila, Robinson's Galleria, SM Fairview, Metro East, SM San Lazaro, Glorietta 5, Mall of Asia and Alphaland.

Ciao!