The Rivalry Continues

Interesting how the two fastfood giants, Jollibee and Mc Donald's, continue to outdo one another in the hope of getting more patrons (needless to say- more patrons = more sales).

Jollibee is, of course, the undisputed leader in the fastfood industry in the Philippines. McDonald's, on the other hand, plays better in the International Market.

So good has the competition between these two that they almost cater identical food to the public, with both serving the best-selling Chicken, Spaghetti, Burgers, and Fries.



In an effort to entice children, Mc Donald's introduced the Happy Meal to the market, while Jollibee presented their Jolly Kiddie Meal. Both packages include meals, drinks, and a set of toys.

This July, Mc Donald's offers the Happy Meal with toys inspired by the movie Ice Age 3: Return of the Dinosaurs, while

Jollibee offers collectibles from the movie, Transformers 2: Revenge of the Fallen.

On a side note, Ice Age 3 and Transformers 2 conduct their own rivalry for the Box Office Hit.


Inquirer.net reports:

LOS ANGELES—Animated romp "Ice Age: Return of the Dinosaurs" shot to the top of the North American box office in its first week in theaters, but had to share the spot with "Transformers: Revenge of the Fallen," according to earnings estimates released Sunday.

The kid-friendly "Ice Age," featuring the voices of Queen Latifah and Dennis Leary as prehistoric animals who discover a lost jungle inhabited by dinosaurs, took $42.5 million in box office receipts over the three-day weekend.

That was exact same amount earned over that period by Michael Bay's "Transformers," according to box office tracker Exhibitor Relations.


No matter how far the rivalry between Jollibee and Mc Donald's goes in terms of customer service and products, one thing is for sure:

Consumer Wins.

Christmas Everyday

It's July, and we are half-way thru 2009, so to say a Merry Christmas would be a bit uncomfortable as we still have about 5 months more before the Christmas Season begins.

It is to be noted however, that Christmas Season in the Philippines begins on September 01 and ends on January when we celebrate the Three Kings. :)

Having been raised in the province, it was customary for us to attend the Simbang Gabi (the catholic mass which is held from December 16 to 24, and are usually conducted in the early morning). To complete the whole 9 days would mean that your wish would come true, as the old folks say.

During then, we look forward to hearing mass not only because we want to complete the whole 9 days but because we all know that right after we hear mass, we would be buying special bibingka (rice cake) before going home. Thus, our old folks jokingly tell us that we are just Simbang Bibingka (that we only hear mass because we want to buy bibingka afterwards).

Back then, the bibingkas were sold only during Christmas season. It is to my pleasant surprise, therefore, when I saw lately in the malls, that there are stalls and carts selling our favorite Bibingka- in and out of the Season!

One fine example is the Bibingkinitan, a cart business that sells freshly baked mini bibingkas for an affordable price.

Fell in love with the idea (and the taste) because it brings back good childhood memories in me. The delightful bibingka is at reach when we long for it.


After all, everyday must be Christams Day.

Cart Business

Perhaps the saying "Small but Terrible" would be an understatement in describing FOOD CART BUSINESS in the Philippines.

For many years now, we have seen an emergence of successful food cart businesses swarming all over the malls and various MRT stations, some of which are Waffle Time (hotdogs wrapped in waffle bread), Bibingkinitan (fresh and hot small bibingkas, a Filipino delicacy), and Sisig Hooray (delicious pork, beef, and bangus sisig, another local delicacy).

Compared to other big businesses, the capital needed to set-up and/or buy a franchise for Cart Business is much lower. Franchise Fees range from 30,000 to 300,000. Additionally, franchisors usually offer free trainings, ready-made carts, and other services for new franchisees.

Why, even big food business players, like Pizza Hut and Red Ribbon has also established their Food Carts within selected malls!

The ROI, or Return on Investment is pretty fast, according to franchisees. Well, of course, a good location and the right business to invest into play very important roles.

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Catch other valuable insights about cart business and other businees tips on the GoNegosyo website.

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(image source: visual.merriam-webster.com)