Hype About Magnum Ice Cream In The Philippines

I still don't get it.

A few weeks ago, Facebook and Twitter was flooded with discussions about Magnum Ice Cream finally arriving in the Philippines.

ABS-CBN News reports Magnum Ice Cream was officially launched last February 2012, thanks to a collaborative effort between Unilever and RFM.

Covered with a thick layer of belgian chocolate, the vanilla ice cream bar (on stick) is available in three flavors- classic, chocolate truffles, and almond.

Now I have to admit that I am no fan of ice cream so I couldn't give an expert opinion on what makes Magnum Ice Cream different from the rest, so I decided to send an sms to my wife and asked her if she already heard about it. After 5 minutes or so, she replied that she had actually already bought two variants to try, and quoted, "ang mahal! (it's expensive!)" Needless to say, this better be good, considering that the price is (at P60- contrary to what ABS-CBN report reported that price is at P50) like double the price of a regular ice cream on stick.

On my way home, I decided to drop by at 7-11 (ABS-CBN reports that Magnum is initially offered in 7-11 outlets and supermarkets) and bought all three variants.

We were a bit disappointed, as both of us were asking, "so what's different? have you actually forgotten your name after tasting it?"

In summary, I still don't get why there is so much hype on the arrival of Magnum Ice Cream in the Philippines (or maybe just because we have a lot of foreign an local celebrity endorsers saying that it is really good). I don't find anything spectacular, or anything speciall about it-except that fact that it is so costly at P60.

Or maybe just because i'm no expert in knowing.

PLDT to Buy DIGITEL Shares

Telecommunications giant PLDT (Philippine Long Distance Telephone Company) has announced today that it will be acquiring 51% of Digital Telecommunications, Inc. shares at P69.2 Billion.

This is just one of the many recent other purchases made by the Metro Pacific Investments Corporation, founded and chaired by Manuel "Manny" Pangilinan (MVP).

Among the many companies owned by Metro Pacific are PLDT, Smart Communications, Maynilad Water Services, Meralco, Metro Pacific Tollways, Makati Medical Center, Cardinal Santos Medical Center, and ABC 5.

My Max's Chicken All-you-can Experience

Chicken Lovers should never miss Max's 65th Anniversary Promo- the Max's Chicken All-You-Can!

Eversince the ads came out in the market, my wife has been constantly reminding me that we should dine and try the promo.

Last July 4, we went out for dinner at the Max's Restaurant, SM Bicutan Branch, and tried on how many quarter chicken servings we can eat.

The promo offering for the Chicken-all-you-can is P165 per person, then you can also add P39 if you want to avail of any bottomless Pepsi Products.

Chicken are served on quarters, then you get a refill after finishing off with your serving. Of course, the usual "no leftovers", and "no sharing" applies.

Promo period runs from June 17 to July 17, at 6pm to 10 pm daily on all Max's branches nationwide.

For more info, you may visit the Max's website.

Coke Is Most Trusted Brand

"A brand includes all the elements of a product or service from its design, ingredients and manufacture to its marketing, advertising and logo."

Interbrands, a branding agency, has realeased its study which reveals that Coca-Cola is the world's most valuable brand. Softdrink giant Coca-Cola retains its top slot (which it occupies since year 2000), and has been continuously releasing new products in the market as it hopes to woo a larger amount of market which has started to shift to healthier options such as juices and teas.

The other brands who made it to the top 5 are:

2. IBM

3. Microsoft

4. General Electric

5. Nokia

“Innovation is the bedrock of any successful company in the future. Nobody can stand still nowadays.” - Jez Frampton, CEO-Interbrands

Starting Your Own Business

Here's a good buy to all of you who are looking for some reading materials on how to help you start your business.

GoNegosyo has launched a new book entitled, "21 Steps On How To Start Your Own Business" (by Dean Pax Lapid and Ping Sotto).

Joey Concepcion (Founding Trustee of GoNegosyo) shares that the book will help aspiring entrepreneurs to build and reinforce their level of confidence in starting their own business. He adds, "the challenge for people who want to start a business is the ‘getting started’ part. They have the fear, the so many questions on ‘how to’, and the usual questions on government red tape. This book will help you take that step and shrug of that fear".

The 21 Steps On How To Start Your Own Business is now available at various National Bookstore outlets.

Review: Blogsvertise

As I have previously noted, I will be making this blog as a chronicle to attempt to find the sure ways on how to make money using the online money-making.

Of course you can always rely on adding google adsense on your blog, however, since adsense revenues rely on clicks-per-ads appearing on your site, one must definitely look for better ways to maximize his potentials on how to make money using his blog.

There are programs that invite bloggers to do a review of advertisers and/or write articles and linking keywords to the advertisers' sites; and these programs are what I am looking for at the moment.

I have successfully started blogging for Blogsvertise and earned a couple of dollars already. But before you do register for an account, be sure that you have an existing Paypal account because Blogsvertise only pay thru Paypal (a business or premier account is of course the most preferred to use for Paypal).


You may start the Blogsvertise by clicking on the image on the left.

Once you are registered, you can enroll as many blogs as you can. It is best, of course, if your blogs have good rankings in google because the higher the page rank, the better opportunities available for you to write reviews.

Christmas Everyday

It's July, and we are half-way thru 2009, so to say a Merry Christmas would be a bit uncomfortable as we still have about 5 months more before the Christmas Season begins.

It is to be noted however, that Christmas Season in the Philippines begins on September 01 and ends on January when we celebrate the Three Kings. :)

Having been raised in the province, it was customary for us to attend the Simbang Gabi (the catholic mass which is held from December 16 to 24, and are usually conducted in the early morning). To complete the whole 9 days would mean that your wish would come true, as the old folks say.

During then, we look forward to hearing mass not only because we want to complete the whole 9 days but because we all know that right after we hear mass, we would be buying special bibingka (rice cake) before going home. Thus, our old folks jokingly tell us that we are just Simbang Bibingka (that we only hear mass because we want to buy bibingka afterwards).

Back then, the bibingkas were sold only during Christmas season. It is to my pleasant surprise, therefore, when I saw lately in the malls, that there are stalls and carts selling our favorite Bibingka- in and out of the Season!

One fine example is the Bibingkinitan, a cart business that sells freshly baked mini bibingkas for an affordable price.

Fell in love with the idea (and the taste) because it brings back good childhood memories in me. The delightful bibingka is at reach when we long for it.


After all, everyday must be Christams Day.

Online Money Making Begins

Who doesn't want money, anyway?

Let's admit it. We need and we want money. However, it must be noticed that money isn't just a ready resource that we can get anytime. We have to toil and earn it from our labor.

So in an attempt to pursue a new way of earning money, I am launching BUSINESS REVIEW, a blog that seeks to discover the sure way to do money-making online.


(image source: visual.merriam-webster.com)